Do I need to hire a full-time Director of Licensing?
Usually not for a few deals a year. You can rent the function instead. I can help you run licensing on contract until you're ready to build it in-house.
How does a brand become an official licensee?
It's a process: the right property, an application, business-term negotiation (royalties, guarantees, distribution channels), and brand approvals. I know how each licensor's process actually works and can help you navigate everything.
What kinds of brands do you work with?
Consumer brands with a real point of view that have done a collab or two and want to do more, but don't have someone internal whose job this is.
Will licensing even make sense for my brand?
Sometimes the answer is no. I'll tell you straight if the economics don't work or you already have someone who can run it.